NEWNAN, Ga. – Kolter Homes seeks to set a new standard for active adult communities with the opening of its Ultimate Design Studio at Cresswind at Spring Haven. Under the leadership of Alissa Bennett, Director of Design Studios, this innovative space is the first of its kind for Kolter Homes and a model for future 55+ communities.
Spanning 5,000 square feet of customer-facing space, the Ultimate Design Studio offers an immersive experience, vastly expanding the traditional concept of a design studio into an entire model home rather than a typical two-car garage. "This represents a significant evolution in how we approach home design," said Bennett. "Our goal is to educate and prepare our buyers, demystifying the selection process to make it more intuitive and enjoyable."
Highlights of the Studio include:
Three Fully Operational Kitchen Vignettes: The studio features three working kitchens, a first for the company. These allow homeowners to delight their inner chefs while experiencing the functionality and aesthetics of their selections in a hands-on environment.
Two Complete Bath Vignettes: These spaces help buyers visualize their future bathrooms, aiding in informed choices to create the perfect spa bath.
Private Selection Offices: This new addition offers a serene environment for finalizing design selections, with plenty of room to spread out selections for viewing.
Large Sample Sizes: Larger-than-before sample sizes showcase interior selections, including countertop displays with full extension glides. The design studio is meticulously organized, with color-blocking and clear labeling to reduce visual clutter while facilitating comparisons and selections.
A well-appointed foyer with a hospitality bar and comfortable seating elevates the experience, underscoring Kolter Homes' commitment to customer satisfaction.
The design process has been reimagined to emphasize education and preparedness. Starting with the New Home Guide, buyers are introduced to the design phase early, setting expectations and building excitement. The process begins with an orientation visit, allowing customers to familiarize themselves with the space and the premium brands featured, such as MasterBrand, Cambria and Silestone – to name a few. This is followed by a selection appointment and a final authorization meeting to celebrate each new resident and the vision of their new home.
This next-generation concept is the culmination of extensive feedback from clients and designers, embodying Kolter Homes’ commitment to continuous improvement and customer-centric design. “At the heart of Kolter’s philosophy is a simple question: What does the customer think about this decision?” explains Bennett.
This approach ensures that every aspect of the design studio has been crafted with the homebuyer in mind, placing them firmly in control of the personalization process. In an era where the industry trend is towards limiting options and steering customers towards predetermined packages, Kolter Homes stands out by offering a level of personalization that respects the individuality and preferences of each buyer. "We're embracing the experiential economy, recognizing that the joy of personalizing a home extends to every detail, including selecting cabinetry," Bennett adds. This reflects a broader shift towards valuing experiences, with Kolter Homes leading the way in making the process of creating a home as memorable and enjoyable as living in it.
Mr. and Mrs. Jones, the first customers to experience the Ultimate Design Studio, were greeted with a surprise celebratory toast attended by over 10 team members from Cresswind at Spring Haven. "The joy and delight of the Jones family was palpable, making this milestone even more special," Bennett remarked.
The Ultimate Design Studio at Cresswind at Spring Haven is not just a place to select finishes; it's an experience celebrating the personal journey of creating a home.
About Cresswind at Spring Haven
Cresswind at Spring Haven is a premier active adult community by Kolter Homes in Newnan, Georgia. Designed with a focus on health, fitness, and social engagement, Cresswind communities offer thoughtfully designed homes, resort-style amenities, and a vibrant social environment for adults 55 and older.
Prospective buyers interested in the 55+ lifestyle Cresswind offers at Spring Haven are encouraged to visit the website www.CresswindSpringHaven.com.
For complete details regarding new active adult opportunities from Kolter Homes, visit www.Cresswind.com.
The Kolter Group LLC (together with its affiliates, “Kolter”), based in Delray Beach, Florida, is a private investment firm focused on real estate development and investment. Led by CEO Robert “Bobby” Julien, Kolter operates four residential development business units and has sponsored over $29 billion of realized and in-process residential real estate projects throughout the southeastern United States (including Florida, Georgia, South Carolina, North Carolina and Tennessee).
- Kolter has completed 99 residential projects, delivering over 27,800 units.
- Kolter has current investments in 91 residential projects expected to deliver a total of over 65,500 units.
Kolter Homes LLC (together with its affiliates, “Kolter Homes”), is focused on the development, construction, and sale of 500-1,500 for-sale single-family units, often as Cresswind branded, age-restricted, amenity-rich master-planned communities, with additional focus on smaller traditional and age-targeted add-on communities of 100-500 homes. Kolter Homes has sponsored over $16 billion of realized and in-process real estate projects throughout the southeastern United States.
- Kolter Homes has completed 22 projects, delivering over 8,300 residences.
- Kolter Homes has current investments in 29 projects expected to deliver a total of over 24,900 residences.
