About Our Service and Partner Agents

Private Communities Realty, LLC (in conjunction with its parent company Private Communities Registry, LLC) specializes in producing sales leads for amenity-rich, master-planned lifestyle communities. Consumers find the site PrivateCommunities.com by searching for communities that offer specific amenities like golf, marinas, racquet sports, wellness, social activities and more. The companies have expanded their advertising portal to invite partner agents to represent lifestyle communities within the site that are not being promoted by the developer, builder or preferred real estate company within the community. The ideal partner agents must have a proven track record of assisting prospective buyers in their specific markets and have direct access to the communities they intend to promote. Agents should have in-depth knowledge of the represented communities, including floor plans, home types, prices, market statistics, HOA fees, cost of living, and community rules and regulations.

Become a PCR Partner Agent!
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No Upfront Cost

There are no upfront costs to become a Partner Agent. Private Communities Realty does not charge pay-per-lead, advertising, or monthly fees. We get paid through referral fees when a Partner Agent completes a purchase, sale, or rental transaction from a lead generated through the platform. PCR is successful when an agent is successful!

Requirements

Here are the requirements to become a Partner Agent with Private Communities Realty:

  • Licensing and Good Standing: You must be an active licensed real estate agent in good standing with your state Real Estate Commission, Realtor Association and MLS Board.
  • Community Expertise: You should possess expert knowledge of the communities you represent with Private Communities Realty. This includes understanding floor plans, home types, prices, market statistics, HOA fees, living costs, and community rules and regulations.
  • Lifestyle Promotion: You need to effectively promote active lifestyle of each community showcased. This requires a thorough understanding of the amenities, clubs and activities available within the community.
  • Lead Management: You must promptly contact new leads via phone and email and maintain ongoing communication until a transaction is completed, or the lead is no longer interested.

Program Intent

As a site designed to help consumers search for lifestyle communities across the country, PCR's website, PrivateCommunities.com, has provided an advertising service for developers, builders, and independent real estate companies since 1996. Until now, the number of communities showcased has been limited to the willingness of developers and builders to include their communities on our platform as a paid advertiser. With the launch of Private Communities Realty, we will now offer a referral-based model to promote communities that are a fit for the PCR audience regardless of whether the developer, builder, or their assigned marketing companies choose to participate. PCR will continue to offer developers and builders the first opportunity to promote their respective communities that fit our site.

About the Leads

Leads will continue to be proprietary for each community. PCR will only send leads to the associated community representative if a consumer completes a request through a form submission on PrivateCommunities.com. Simply put, leads will not be shared and will only be delivered to the communities from which the form submission occurred. However, PrivateCommunities.com does not restrict the consumer from requesting information from multiple communities. With Private Communities Realty creating a network of real estate professionals that specialize in helping prospective buyers find their perfect community, consumers will have more communities to explore, ultimately resulting in an increase in overall traffic, engagement, and leads generated for all community showcase pages on PrivateCommunities.com.

How are leads generated?

  • Once the community feature page is activated, "Leads" are generated from form submissions completed on the community feature page and are delivered to the clients partner agent's email or fed directly into the agent's client relationship management platform ("CRM").
  • Leads generated are sent in real time. The Agent is expected to engage Leads as soon as possible, timeliness is critical, therefore failure in attempting contact may result in loss of exclusivity to the Leads as noted in the Participation Agreement. The Agent is expected to attempt contact within 48 hours of receipt. If the Agent regularly fails to abide by the 48-hour response time, participation in the Program may be suspended or canceled.
  • Leads are generated by form submissions, direct emails and phone calls. Leads can be fed directly into most CRM's and will require a source code of "PrivateCommunities" for proper attribution. Agent phone numbers will be replaced by call tracking software including call recording to allow PCR visibility of such engagement.
  • Agents may exclude certain Leads from the Program if the Agent is aware and actively assisting that lead, considered a "known lead"and properly notifies PCR.

What is the Participation Commission?

  • Agent agrees to pay PCR the appropriate referral commission for each Lead which results in a transaction that occurs within two years from the time and date the Lead was transmitted to Agent from PCR as detailed within the Participation Agreement.
  • The current referral commission is twenty-five percent (25%) of the broker's consideration received for transactions below $3,000,000 and thirty percent (30%) of the broker's consideration for transactions equal to or greater than $3,000,000.

Participation Agreement Terms and Conditions

  • Qualifying Agents for the Agent Referral Program ("Program") will have experience selling amenity-rich, master-planned lifestyle communities in a specific geographical area.
  • Qualifying Agents will sign a Participation Agreement with Program details.
  • The Agent will work with PCR to identify available communities within their specific market to promote on PrivateCommunities.com.
  • Agent may be required to help gather photography or other images that will help promote the community online. All images must be authorized by the image owner to prevent any copyright infringement. Otherwise, the agent will be required to provide original photography to promote the community. (Photos should emphasize look, feel, lifestyle amenities and architecture within the community).
  • PCR will use the images to create a community feature page where leads will be generated.
  • The initial term of the Participation Agreement is one year, set to renew annually.
  • PCR or any participating Agent may end the relationship at any time but must do so in writing, as provided in the Participation Agreement.

If you have additional questions, we invite you to contact Ben Keal Manager/Broker at (800) 875-3072, or Request More Information

Become a PCR Partner Agent!
Request more information